Today’s book trailer really demonstrates the beauty of its format–it speaks to a crowd who might not think much of a book on a shelf. Told in blog entries, Planet Tad, as Ian Chipman might lead us to believe, can appeal to some more reluctant middle-grade readers. This unorthodox format lends itself well to the fun trailer.
Tad wins over his audience immediately, hooking potential readers with a little suspense, even. Do you think he ever gets the girl to hang up her calculator so he can chat her up?