Book Trailer Thursday: Planet Tad

Today’s book trailer really demonstrates the beauty of its format–it speaks to a crowd who might not think much of a book on a shelf. Told in blog entries, Planet Tad, as Ian Chipman might lead us to believe, can appeal to some more reluctant middle-grade readers. This unorthodox format lends itself well to the fun trailer.

Tad wins over his audience immediately, hooking potential readers with a little suspense, even. Do you think he ever gets the girl to hang up her calculator so he can chat her up?

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About the Author:

Annie Bostrom is a marketing associate for Booklist publications. She lives down the street from Chicago’s second-highest-circulating library, and she knows this.

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